Although it may happen from time to time, (you know you’ve opened a bottle for yourself after a hard day at work), most of us choose to uncork our special wines in the company of our nearest and dearest. For this reason, it is no surprise that wine has so naturally taken to social media.
These days, after Geolocalizing and “checking -in” at your favorite Château, you can tweet your arrival to your followers, scan a QR code to download your technical sheets and join the fan page – all before tasting a single wine. Yes, the act of enjoying wine is more and more about sharing the experience and finding a community to join you along the way.
France, one of the world’s capitals of wine and pleasure has joined (and started in many cases) the online conversation. Among the most passionate – and the most connected- are the participants of VinoCamp.
First started in 2010 by technology guru Gregoire Japlot and Anne-Victoire Monzozier (known by her fans as the charming blogger Miss Vicky Wine), VinoCamp was created in the spirit of social media- to facilitate an exchange of ideas and create a community around wine- both on and offline.
VinoCamp, a free conference held several times each year at major cities around France (as well as an edition in Portugal) recently completed its seventh edition in Tours, the capital of the Loire Valley. The event, which ran for two days, was a combination of the virtual (conferences, brainstorming sessions and online Twitter battles) and the physical (tastings and producer visits).
The Loire edition welcomed wine bloggers, producers, press agents, students and wine amateurs to brainstorm on a range of topics including the basics of Twitter and Facebook, legal restrictions of online wine communicating (Loi eVin), terroir & wine tourism, social media in China and the latest and greatest in communication tools ( Scoop.It!, Tripline, VinTank, Pinterest, TweetAWine, TweetDeck, Klout …)
Each brainstorming session was organized in a round table format, allowing every member to participate and contribute. The end result was a mixture of shared personal experiences, technical know-how, pertinent communication tools and a newfound network of wine lovers.
Theory quickly gave way to practical application as wine corks were popped in a general tasting where producer participants were able to share their products with newfound wine-geek comrades. This edition also included a special evening event in the caves of Domaine Bourillon Dorléan in Vouvray and a tasting hosted by Anne-Charlotte Genet in the caves of Domaine Charles Joguet in Chinon. The cherry on top of the weekend was a final glass of Chenin Blanc aboard the traditional Gabare boat on the Vienne river.
VinoCamp Loire summed up in images
The next stop on the VinoCamp tour is set for Champagne in three months time. To become part of the movement visit their website and join in on the conversation. Hope to see you for a glass of bubbly at VinoCamp #8!